Full-funnel audit — Meta structure, Shopify CRO, Klaviyo — built from your actual data. A short, specific report: what's wrong, what it's costing you, what to fix first.
Launch price — limited spots at this rate
NYC luxury menswear brand — DTC. Numbers from 60 days post-audit.
Not edge cases. The default state of most DTC brands at $50K–$2M/month. All of it looks fine from the inside.
Platform reports 4–6x. But new customer volume is flat or declining, nCAC is up 15–20% YoY, and nobody's tracking MER or contribution margin. The number on the dashboard is not the truth about your business.
No cold/warm/customer separation. Meta defaults to your easiest conversions — existing customers and warm audiences. ROAS looks great. New customer acquisition quietly dies. Add Audience Network burning 15–25% of budget at near-zero returns, and the waste compounds every month.
Testing headlines and colors, not angles and personas. No ICP-based creative packs. No defined graduation system. Decisions made on gut feel after a week of data. When a winner eventually stops working, you don't know why — and you don't know what comes next.
Mobile is the majority of sessions for almost every DTC brand. If mobile CVR is 1.8% and desktop is 3.0%, that gap — at your current traffic — is worth hundreds of thousands annually. Most founders see a blended CVR, think it's fine, and never look deeper.
Welcome flow open rate is solid. Abandoned cart is live. But post-purchase is missing or generic, win-back hasn't been touched, and 90%+ of new buyers never return in month one — not because they didn't like the product, but because nobody followed up.
Budget goes up 50%, efficiency drops, no one knows exactly why. Because nCAC ceiling, LTV:CAC, and contribution margin aren't in anyone's weekly view. There's no unit economics model — so scaling feels like guessing, because it is.
Ad creative → Meta account structure → Shopify + site → email and SMS → unit economics. Every layer reviewed against your actual numbers.
Not a strategy deck. A specific report you can read in 20 minutes — and know exactly what to do first when you put it down.
Your actual numbers across Meta, Shopify, and email — green / amber / red against real benchmarks. No guessing where you stand.
Each gap named with the data behind it. Not "mobile experience could be better" — mobile CVR is 1.84% vs. 3.0% desktop, here's what that costs you annually.
The top 2–3 gaps quantified at your current traffic and spend. So you know what fixing them is actually worth before you start.
3–5 moves ranked by impact vs. effort. Fix this first, then this, don't touch that yet. No ambiguity about where to start.
Concrete recommendations for Meta structure, Shopify CRO, and email flows — pulled from your account, not copied from a template.
What your unit economics (nCAC, LTV:CAC, contribution margin) allow you to do next — and what has to change before you can scale spend profitably.
I send a short intake form. You give read-only access to Meta Ads Manager, Shopify Analytics, and Klaviyo — or export the reports. 15 minutes on your end, max.
15 minutes. Your goals, what you think is off, what you want me to focus on. Not required — but the more context I have, the more specific the output.
Full-funnel review across every platform. I connect the signals your current setup doesn't have time to connect — 15 years of DTC pattern recognition, applied to your specific account.
Short, specific document. Optional walkthrough call included. Everything is yours — no lock-in, no retainer pitch baked in.
The audit surfaces the gaps. These are the numbers from fixing them.
Found a mobile CVR gap (61% traffic, 1.84% CVR), an untapped gifting audience segment at 9–10x ROAS, and a missing post-purchase flow. All three addressed within 60 days.
NYC luxury menswear brand — DTCIdentified message match gaps between ad creative and landing pages, fixed mobile friction above the fold, and restructured the proof stack on key PDPs.
Ora Ana — DTC jewelryRebuilt Meta campaign structure, separated cold/warm audiences, and identified the highest-converting creative angles the account had never tested.
Numilk — Shark Tank (Mark Cuban)Full-funnel growth strategy — Meta architecture, CRO, email lifecycle, and creative system — built from a zero-fluff audit of where the brand actually was.
Rockford Collection — DTC luxuryI'm Paul Kochetov — DTC growth consultant, hands-on Meta Ads and CRO specialist. Running paid social since 2010. Scaled brands from launch to 8 figures.
This audit is exactly what I run at the start of every client engagement. I'm making it available standalone because most founders need the diagnosis before they need the commitment.
You work directly with me. I do the analysis. I write the report. VP-level pattern recognition — without the agency overhead, the account manager, or the 3-month contract.
See my full consulting work →Hands-on Meta Ads and DTC growth — started in 2010
Ad accounts I've managed and scaled — from early stage to full growth
Brands scaled from early stage — Diyanu, Rockford Collection, Numilk, and others
Ongoing consulting rate — no retainer the first month, month-by-month after. You own everything.
48 hours. Your data. Specific answers — not benchmarks, not guesses.
Introductory rate while I validate this format. First-come, first-served — I take a limited number per month to keep turnaround tight.
Secure checkout via Stripe. You'll hear from me within a few hours with next steps.
Read-only access to Meta Ads Manager, Shopify Analytics, and Klaviyo (or exported reports). You can also give me collaborator access — I only need view permissions. Most clients set this up in under 20 minutes. I'll send a checklist after payment.
The audit is most useful if you're spending at least $10K/month on Meta and have 3+ months of history. If you're earlier stage than that, there may not be enough data to surface meaningful patterns — email me first and I'll let you know honestly.
No. Every report is written from your data. I don't use pre-filled templates. The KPI scorecard pulls your actual numbers, the red flags are specific to your account, and the roadmap is sequenced based on your situation. You'll see references to your campaigns, your products, your funnel.
The audit is research and recommendations — not done-for-you execution. If you want to move forward with hands-on work after reading the report, that's what my ongoing consulting is for. The audit can become the onboarding for a longer engagement, or it can stand alone.
Intentionally short. It's not a 50-page strategy deck. It's a focused document you can read in 20–30 minutes — with a scorecard, specific findings, and a clear priority order. The goal is that you finish it knowing exactly what to do next, not knowing more general things about DTC marketing.
That's up to you. You get the report and you own it. If you want a short walkthrough call, I include that. If you want to keep working together — hourly consulting, no retainer the first month, month-by-month after — that's available. But there's no pitch baked into the audit.
I'm pricing it as a test. $499 is where this product will likely live long-term. $299 is the launch rate while I validate the format and collect a few case studies. When I feel the product is fully proven, the price goes up.
48 hours. Full funnel. Every gap with a number attached. $299 while spots last.
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