Your ROAS looks fine. Your contribution margin doesn't. Or your agency sent a junior and you've been stuck for three months with no idea why. Or you're running it yourself and can't tell what's broken. Either way, I know what's wrong. I've seen it hundreds of times.
"We paid the agency $12K/month. They assigned a 24-year-old. Same 3 creatives for 6 weeks. ROAS tanked and nobody could explain why."
"Every time we push past $5K/day, ROAS crashes. We've been stuck at the same spend level for three months."
"My Meta ROAS is 3x. But I'm barely profitable. I don't understand where the money is going."
"I've been running our own ads for 4 months. I can't crack 2x ROAS. I don't know if it's the creative, the structure, or the landing page."
These are the same 4 problems. I fix all of them. Usually in the first 30 days.
Your account probably has the same 3 structural problems I find in every audit: wrong campaign architecture, no creative testing system, and budget leaking to Audience Network at near-zero ROAS. I fix the structure first, then install a creative testing system that keeps producing winners — launches in packs of 4–8 per concept, graduation rules set before a dollar is spent. Latest rebuild: 5.2 → 9.7 ROAS on 26% less spend, nCAC down 27% (full case below).
Odds are more than 60% of your traffic is mobile. If your mobile CVR is half your desktop CVR, no amount of ad spend will fix that gap. I find the leak, fix the friction: PDPs, landing pages, offer structure, message match. Most clients see movement in the first 30 days. Results range from +20% to +185% CVR.
Platform ROAS is a lie your agency optimizes for. I work in MER, nCAC, and contribution margin. The numbers that tell you whether your business is actually healthy as you scale. Strategy and execution in one person means no brief gets misread, no context gets lost.
I wire your full stack — Shopify, Meta, Klaviyo, GA4, Triple Whale — into one live dashboard with automated alerts, so nothing slips between calls. Ad copy gets pre-flighted against Meta's review AI before launch. Landing pages go from idea to live test in days, not weeks. Every brand I work with gets its own AI operating layer.
30 minutes. I'll tell you exactly what's wrong with your account: campaign structure, creative, pixel, funnel. No pitch. No deck. Just diagnosis. It starts with a short application below — I review every one personally, and if it's a fit you get my calendar link. Request a spot →
I've audited hundreds of accounts. The same problems show up every time. They're fixable. A doctor doesn't need 6 months to read your MRI. I don't need 60 days to find what's wrong.
Hourly. No contract the first month. After that, month-by-month. Stop anytime — that's the model. You'll get an hours estimate on the audit call, before you spend a dollar. And you own everything: accounts, data, creatives.
Not first quarter. First month. Most clients see structural improvements in 2–4 weeks. Because I'm in the account every day. Not managing a team that manages your account.
| Typical Agency | Paul Kochetov | |
|---|---|---|
| Who manages your account | ✕Junior AM assigned after the pitch. Their desk has 22 accounts. One of them is yours. | →Me. Every call, every decision. I have 3 clients at a time — by design. |
| Contract | ✕3–6 month minimum retainer | →No contract. Stop anytime. |
| Pricing | ✕$5K–$15K/month + % of spend | →$85/hr. Pay only for what you use. |
| Time to results | ✕30-day onboarding + 30-day "learning phase" | →Structural changes in 2–4 weeks. |
| What you own | ✕Agency holds access, data, and strategy | →Everything. Your accounts. Your data. |
| Scope | ✕Meta only, or Meta + Google as separate teams | →Meta + CRO. Full funnel. One brain. |
| Reporting | ✕Vanity metrics. Impressive decks. | →MER, nCAC, contribution margin. What matters. |
You gave them a real budget. Got a junior who sent you decks. The account barely changed. You're done paying for performance theater. You want someone who's actually in the account — every day.
$30K/month for three months. Every time you try to scale past $5K/day, ROAS crashes. You know there's a ceiling. You just can't see where it is or how to break through it.
You're smart enough to be dangerous. But you're testing multiple variables at once with no framework, and every hour you spend in Ads Manager is an hour you didn't spend on product.
You have people. You don't have someone who can set the strategy, own the P&L logic, and actually execute. I plug in as fractional Head of Growth — $85/hr vs. $150K+ salary.
Work with me.
I cap at three active clients — a spot opens only when an engagement wraps. Submit your details and I'll reach out within a few days. If it looks like a fit, I'll send you a link to book a call.
No pitch. No pressure. If it's not the right match, I'll tell you.
Current availability
Three client slots.
That's the cap.
Not a volume operation. I limit intake so every client gets the same level of attention I'd want for my own brand.
Prefer email? contact@paulk-consulting.com